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Maui’s temperate climate and diverse activity options make it an ideal destination in any season. Whether you’re drawn to sun-soaked shores, adventurous hikes, or cultural explorations, Maui has something to offer. In addition, the island’s event calendar is always brimming with extra ways to add fun to your stay. This ultimate event guide to Maui serves as your key to unlocking the island’s full potential, ensuring your getaway is nothing short of spectacular. From local festivals celebrating Hawaiian traditions to holiday favorites with an island twist, this guide curates the best events to enhance your Maui experience. 


Sentry Tournament of Champions 

The Sentry Tournament of Champions is a prestigious golf event held annually in Maui, drawing the world’s top golfers to the breathtaking Plantation Course at Kapalua Resort. As the opening event of the PGA Tour season, it showcases the skills of champions who have triumphed in the previous year. Spectators are treated to unparalleled views of the Pacific Ocean and rugged coastline while witnessing golfing excellence against Maui’s stunning backdrop. Beyond the fairways, attendees can enjoy a variety of activities, including local cuisine, cultural performances, and interactive experiences, making it a must-visit event for golf enthusiasts and travelers alike.  

 Event website: https://thesentry.com/  


Whale Tales 

Whale Tales is an enlightening event held annually in Maui, celebrating the majestic creatures that grace Hawaiian waters during the winter months. Renowned marine biologists, conservationists, and enthusiasts gather to share their knowledge and passion for whales through engaging presentations, workshops, and whale-watching excursions. Attendees delve into the fascinating world of these gentle giants, learning about their behavior, conservation efforts, and the importance of ocean stewardship. Whale Tales fosters a deeper appreciation for marine life and empowers individuals to become advocates for the protection of whales and their habitats, making it a truly enriching experience for all. 

Event website: https://whaletrust.org/whaletales-2024/  

Whale Tales 

Great Whale Count 

The Great Whale Count is a community-driven event held on Maui, bringing together volunteers to participate in a vital citizen science initiative. During peak whale season, participants gather at designated sites along the coastline to observe and record whale sightings. These valuable data contribute to ongoing research efforts aimed at understanding whale populations, migration patterns, and behaviors in Hawaiian waters. Beyond its scientific significance, the Great Whale Count fosters a sense of environmental stewardship and community engagement, inspiring individuals of all ages to take an active role in conservation efforts and preserve the natural beauty of Maui’s marine ecosystems. 

Event website: https://www.pacificwhale.org/how-you-can-help/volunteer-opportunities/great-whale-count/  


Maui 5K 

The Maui 5K event is a celebration of fitness, community, and giving back. Participants of all ages and abilities come together for a morning of spirited activity and support for Maui Nui schools. Whether opting for the timed 5K race or the leisurely 1 Mile Run/Walk, individuals unite in the pursuit of health and wellness while making a meaningful difference in their local community. The event’s inclusive nature fosters a sense of togetherness, as families, friends, visitors, and neighbors bond over shared goals and values. With each step taken, participants contribute to the betterment of education on Maui, embodying the true spirit of aloha. 

Event website: https://www.maui5k.org/ 


Maui Marathon & Half Marathon 

The Maui Marathon & Half Marathon stands as a pinnacle of endurance and scenic beauty. Runners from around the world converge on the island to tackle the challenging course, winding through lush tropical landscapes and along Maui’s stunning coastline. Whether conquering the full marathon or opting for the half, participants are treated to breathtaking vistas and the warm aloha spirit of local supporters. Beyond the physical challenge, the event fosters camaraderie and a sense of achievement, making it a must-do for both seasoned athletes and first-time runners seeking an unforgettable experience on the Valley Isle. 

Event website: https://mauimarathon.com/ 

National Park Week 

National Park Week heralds a wonderful opportunity to explore the natural wonders of Haleakalā National Park. This breathtaking park encompasses diverse ecosystems, from lush rainforests to the starkly beautiful volcanic landscape of the summit. During National Park Week, visitors can enjoy special programs, ranger-led tours, and discounted or free admission, making it an ideal time to discover the park’s unique flora, fauna, and cultural significance. Whether witnessing the sunrise from the summit or hiking through ancient Hawaiian forests, Haleakalā National Park offers an unforgettable experience for nature lovers and adventure seekers alike. 

Event website: https://www.nps.gov/hale/index.htm 


The MayJah RayJah Music Festival 

The lively festival ignites Maui’s music scene with electrifying performances and infectious energy. Held annually, the MayJah RayJah Music Festival showcases a diverse lineup of local and international artists spanning genres from reggae to hip-hop, drawing music enthusiasts from across the Hawaiian Islands and beyond. With its lively atmosphere and laid-back vibe, attendees groove to the rhythm of the islands while savoring delectable food and drinks from local vendors. The MayJah RayJah Music Festival offers a captivating fusion of music, culture, and community. 

Event website: https://mauiarts.org/show-info.php?id=929 

Maui Brewers Festival 

The Maui Brewers Festival is a paradise for beer aficionados and culinary enthusiasts alike. Held against the backdrop of Maui’s stunning scenery, this annual event brings together craft breweries from across Hawaii and beyond, offering a tantalizing array of artisanal brews to sample and savor. Attendees embark on a flavorful journey, exploring a diverse selection of beers while indulging in gourmet bites from local eateries. With live music, interactive exhibits, and a vibrant atmosphere, the Maui Brewers Festival celebrates the art of brewing and the spirit of aloha, uniting beer lovers in a memorable culinary experience.  

Event website: https://www.mauiarts.org/show-info.php?id=933 


Annual World Whale Film Festival  

The Annual World Whale Film Festival in Maui celebrates the beauty and importance of marine life through captivating storytelling. This event showcases a curated selection of films focused on whales and ocean conservation, offering a powerful platform to raise awareness about marine issues. Attendees are immersed in the wonders of the underwater world, witnessing breathtaking footage and engaging narratives that highlight the need for environmental stewardship. With its blend of entertainment and education, the World Whale Film Festival inspires audiences to take action in protecting these majestic creatures and preserving our oceans for future generations. 

Event website: https://www.pacificwhale.org/event/filmfest/ 

Kapalua Wine & Food Festival 

The Kapalua Wine & Food Festival is a culinary extravaganza that tantalizes the senses with exquisite flavors and world-class wines. Held annually in Maui, this festival brings together renowned chefs, sommeliers, and wine enthusiasts for a weekend of gastronomic delights. Attendees indulge in gourmet tastings, wine pairings, and culinary demonstrations, immersing themselves in the rich culinary traditions of Hawaii and beyond. With its picturesque setting overlooking the Pacific Ocean and the lush landscapes of Kapalua, the festival offers a luxurious escape for foodies and wine lovers seeking a taste of paradise.  

Event website: https://kapaluawineandfoodfestival.com/ 

Maui AgFest 

Celebrate the island’s vibrant agricultural heritage and the vital role of farmers in sustaining local communities at the Maui AgFest. This annual event showcases Maui’s diverse agricultural bounty, featuring farm-to-table tastings, cooking demonstrations, and educational exhibits. Attendees can meet local farmers, learn about sustainable farming practices, and sample fresh produce grown on the island. From tropical fruits to organic vegetables, Maui AgFest highlights the abundance of the land and the importance of supporting local agriculture. With its lively atmosphere and family-friendly activities, the festival fosters a deeper connection between consumers and the food they eat, promoting a healthier and more sustainable future for Maui’s agricultural industry. 

Event website: https://mauicountyfarmbureau.org/maui-agfest-4h-livestock-fair/ 


Lanai Pineapple Festival 

The Lanai Pineapple Festival honors the rich agricultural heritage of the island of Lanai, once known as the “Pineapple Isle.” This lively neighboring island event celebrates the legacy of pineapple cultivation with a variety of activities, including pineapple tastings, cooking demonstrations, and cultural performances. Attendees can learn about the history of pineapple farming on Lanai and its impact on the local community. With its festive atmosphere and family-friendly attractions, the Lanai Pineapple Festival offers a fun and educational experience for visitors and residents alike, showcasing the island’s enduring connection to its agricultural roots. 

Event website: https://www.lanaipineapplefestival.com/Pinefest/Pinefest.htm 

Makawao Stampede 

The Makawao Stampede captures the rugged spirit of the Old West in the heart of Maui’s upcountry town of Makawao. This annual event features rodeo competitions, including bull riding, barrel racing, and team roping, drawing cowboys and cowgirls from across Hawaii and the mainland. Attendees can also enjoy live music, food vendors, and western-themed activities, immersing themselves in the lively atmosphere of the rodeo grounds. With its thrilling rodeo events and down-home hospitality, the Makawao Stampede offers a unique glimpse into Maui’s cowboy culture and the island’s rich ranching heritage. 


Maui Film Festival 

The Maui Film Festival is a celebration of cinema and culture, showcasing a diverse selection of films from around the world ranging from independent features to thought-provoking documentaries. Attendees have the opportunity to enjoy screenings under the stars at picturesque outdoor venues, along with star-studded premieres and engaging filmmaker Q&A sessions. With its blend of entertainment, artistry, and aloha spirit, the Maui Film Festival offers a unique cinematic experience that celebrates and inspires. 

Event website: https://www.mauifilmfestival.com/  

Maui Film Festival 


Lā ‘Ulu – Breadfruit Day visit Maui Nui Botanical Gardens 

Celebrate Hawaiian culture and sustainability centered around the versatile breadfruit. Lā ‘Ulu Day showcases the cultural significance of breadfruit, known as ʻulu in Hawaiian, through cooking demonstrations, tastings, and educational workshops. On this day, learn about traditional Hawaiian cultivation methods, culinary uses, and the important role of breadfruit in Hawaiian cuisine. With its focus on promoting local agriculture and preserving traditional knowledge, Lā ʻUlu – Breadfruit Day offers a meaningful and immersive experience for visitors of all ages. It also presents the perfect opportunity to explore the beauty of the Maui Nui Botanical Gardens.  

Event website: https://mnbg.org/  


Festivals of Aloha 

The Festivals of Aloha in Maui celebrate the rich cultural heritage of Hawaii, showcasing traditional arts, music, and dance. This vibrant series of events features hula performances, lei-making workshops, and cultural demonstrations that pay homage to the spirit of aloha. Dig deeper into the warmth and hospitality of Hawaiian culture, enjoying delicious local cuisine, vibrant parades, and festive celebrations that bring communities together. With its focus on sharing the values of love, respect, and unity, the Festivals of Aloha foster a sense of connection and pride in Hawaii’s unique cultural identity. 

Event website: https://www.festivalsofaloha.com/events.html  


Made in Maui County Festival 

The Made in Maui County Festival is a premier showcase of locally crafted products and culinary delights from the island of Maui. This highly anticipated event features a diverse array of goods, including handmade crafts, artisanal foods, and one-of-a-kind gifts that highlight the talent and creativity of Maui’s entrepreneurs. Browse through booths showcasing everything from jewelry and clothing to gourmet treats and home décor, while enjoying live music and entertainment. With its emphasis on supporting local businesses and promoting economic sustainability, the Made in Maui County Festival offers a vibrant marketplace where visitors can discover the best of what Maui has to offer, while connecting with the artisans and producers who call the island home. It’s also a great opportunity to kickstart your holiday shopping! 

Event website: https://www.madeinmauicountyfestival.com/  


Santa Sail with Alii Nui 

The Santa Sail with Alii Nui is a magical holiday experience that combines the beauty of Maui’s coastline with festive cheer. Families embark on a memorable journey aboard the Alii Nui catamaran, adorned with twinkling lights and holiday decorations, as they cruise along the sparkling waters of the Pacific Ocean. Children delight in the anticipation of Santa’s arrival, while adults savor the stunning sunset views and warm ocean breezes. With holiday music, refreshments, and the chance to meet Santa himself, the Santa Sail with Alii Nui offers a joyful celebration of the season that creates cherished memories for all who embark on this enchanting voyage. 

Event website: https://aliinuimaui.com/special-events/  

Santa Sail with Alii Nui 

Santa Arrives by Outrigger Canoe 

Santa’s grand seasonal arrival to the island is a beloved Maui tradition that brings the spirit of aloha to the holiday season. Each year, Santa Claus swaps his sleigh for a traditional outrigger canoe as he makes his grand entrance onto the shores of Maui. Crowds gather along the beach to welcome Santa with cheers and applause, as he paddles in with his team of merry helpers. Children eagerly await their chance to greet Santa and share their Christmas wishes, while families bask in the festive atmosphere and Hawaiian hospitality. This treasured tradition spreads joy and aloha throughout Maui and is a unique way to experience Christmas in the islands. 

We hope you enjoyed our ultimate event guide to Maui. Maui’s diverse array of events, from cultural celebrations to holiday festivities, offers something for everyone year-round. If you’re planning a visit and still in need of accommodations, look no further than Maui Life Realty. Browse our listings for the perfect Maui vacation rental and make your island experience truly unforgettable!